Designing Brand Identity

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Designing Brand Identity

Designing Brand Identity
Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118980824
Size: 31.74 MB
Format: PDF
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The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the process, and describes the best practices that build better brands. This updated fifth edition includes new and expanded coverage of social media cross channel synergy, crowdsourcing, SEO, experience branding, mobile devices, wayfinding, and placemaking, with 30 all-new case studies of top brands from various industries around the world. Fuel recognition, amplify market differentiation, create cohesion, and project value with the essential concepts and practices that build and maintain strong brands. Brand identity is key to an organization's success, helping customers navigate their options in an expanding marketplace rife with competition. How does your brand stand out? How do you attract your target? It's all in the process. This book delivers a clear roadmap to brand development and maintenance, with in-depth guidance every step of the way. Infuse your brand with authenticity and meaning Create a cohesive suite of branding products Design for flexibility, durability, and sustainability Develop solid strategy around positioning, architecture, and more A successful brand requires zero context, and is recognizable when stripped down to its barest bones; Coca-Cola, Apple, Nike, Disney, McDonalds'the strongest brands are immediately recognized as a safe bet and a better value over the competition anywhere in the world. It's no coincidence that certain brands endure, while others undergo repeated revamps to remain relevant. Designing Brand Identity shows you how to recognize the myriad factors that contribute to strength, and merge them into your organization's winning brand.
Designing Brand Identity
Language: en
Pages: 336
Authors: Alina Wheeler
Categories: Architecture
Type: BOOK - Published: 2017-10-16 - Publisher: John Wiley & Sons
The bestselling guide to branding, updated with emerging trends and technologies Designing Brand Identity provides in-depth guidance for the entire branding team, with a universal five-stage process for brand development and implementation. From research and analysis through launch and governance, this book provides expert insight on all aspects of the
Designing Brand Identity
Language: en
Pages: 336
Authors: Alina Wheeler
Categories: Design
Type: BOOK - Published: 2012-10-11 - Publisher: John Wiley & Sons
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase
Designing Corporate Identity
Language: en
Pages: 160
Authors: Pat Matson Knapp
Categories: Design
Type: BOOK - Published: 2001 - Publisher: Rockport Publishers
How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.
Brand Identity Essentials
Language: en
Pages: 208
Authors: Kevin Budelmann, Yang Kim, Curt Wozniak
Categories: ANTIQUES & COLLECTIBLES
Type: BOOK - Published: 2010 - Publisher:
Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through
Creating a Brand Identity: A Guide for Designers
Language: en
Pages: 160
Authors: Catharine Slade-Brooking
Categories: Design
Type: BOOK - Published: 2016-01-18 - Publisher: Laurence King Publishing
Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: • Graphic Design •
Designing Brand Identity A Complete Guide - 2020 Edition
Language: en
Pages: 314
Authors: Gerardus Blokdyk
Categories: Business & Economics
Type: BOOK - Published: 2020-01-18 - Publisher: 5starcooks
What are brand strengths in creating brand loyalty? How distinctively is the brand identified with the brand association? Does the distributor know how to access and use the Multimedia Gallery? Do staff have the necessary skills to collect, analyze, and report data? How are visual and verbal effects manifested in
Big Designing Brand Identity strategy
Language: en
Pages:
Authors: Gerardus Blokdyk
Categories: Business & Economics
Type: - Published: - Publisher:
Books about Big Designing Brand Identity strategy
Designing Brand Experience: Creating Powerful Integrated Brand Solutions
Language: en
Pages: 224
Authors: Robin Landa
Categories: Art
Type: BOOK - Published: 2005-09-02 - Publisher: Cengage Learning
In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of
Designing the Brand Identity in Retail Spaces
Language: en
Pages: 256
Authors: Martin M. Pegler
Categories: Architecture
Type: BOOK - Published: 2015-01-29 - Publisher: Bloomsbury Publishing
Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may
The Elements of Logo Design
Language: en
Pages: 224
Authors: Alex W. White
Categories: Design
Type: BOOK - Published: 2017-09-05 - Publisher: Simon and Schuster
A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo