Marketing Research 3e

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Marketing Research 3e

Marketing Research 3e
Author: Nargundkar
Publisher: Tata McGraw-Hill Education
ISBN: 9780070220874
Size: 31.39 MB
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Marketing Research 3E
Language: en
Pages: 533
Authors: Nargundkar
Categories: Marketing research
Type: BOOK - Published: 2008 - Publisher: Tata McGraw-Hill Education
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Pages: 536
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This Business marketing text is unique in its emphasis on the complexity of the buying process, strategic relationships between business buyers and sellers, and their mutual dependence. The additions and changes shows, in a realistic way, the emerging trends in business marketing practices. In particular, the following new features have
MARKETING 3E P
Language: en
Pages: 737
Authors: Paul Baines, Chris Fill
Categories: Business & Economics
Type: BOOK - Published: 2014-02 - Publisher: Oxford University Press
Linked to an online resource centre and instructor's DVD, this textbook introduces the basic principles of marketing. It includes numerous contemporary case studies, chapter summaries and review questions.
Business Research Methods 3e
Language: en
Pages: 765
Authors: Alan Bryman, Emma Bell
Categories: Business & Economics
Type: BOOK - Published: 2011-03-17 - Publisher: Oxford University Press
An adaptation of 'Social Research Methods' by Alan Bryman, this volume provides a comprehensive introduction to the area of business research methods. It gives students an assessment of the contexts within which different methods may be used and how they should be implemented.
Services Marketing 3E
Language: en
Pages: 469
Authors: Nargundkar
Categories: Service industries
Type: BOOK - Published: 2010 - Publisher: Tata McGraw-Hill Education
Books about Services Marketing 3E
Principles of Marketing Engineering and Analytics, 3rd Edition
Language: en
Pages: 328
Authors: Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn
Categories: Business & Economics
Type: BOOK - Published: 2017-04-17 - Publisher: DecisionPro
We have designed this book primarily for the business school student or marketing manager, who, with minimal background and technical training, must understand and employ the basic tools and models associated with Marketing Engineering. The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing
Marketing
Language: en
Pages: 720
Authors: James Burrow
Categories: Business & Economics
Type: BOOK - Published: 2008-01-15 - Publisher: Cengage Learning
MARKETING 3E is a revised edition that presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. Students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. Professional development, customer service, and technology are
Principles of Marketing with Marketing Research
Language: en
Pages: 4
Authors: Frances Brassington, Naresh K. Malhotra, David F. Birks, Stephen Pettitt
Categories: Business & Economics
Type: BOOK - Published: 2003-09-11 - Publisher: Financial Times/Prentice Hall
This great value multipack contains Brassington and Pettitt: Principles of Marketing 3e (0273657917) and Malhotra: Marketing Research Euro Edition 2e (0273657445).