Permission Marketing

Permission Marketing by Seth Godin. Download in PDF, EPUB, and Mobi Format for read it on your Kindle device, PC, phones or tablets. Permission Marketing books. Click Get Books for download free ebooks.

Permission Marketing

Permission Marketing
Author: Seth Godin
Publisher: Pocket Books
ISBN:
Size: 61.87 MB
Format: PDF, Mobi
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Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
Permission Marketing
Language: en
Pages: 228
Authors: Seth Godin
Categories: Advertising campaigns
Type: BOOK - Published: 2007 - Publisher: Pocket Books
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering,
Permission Marketing
Language: en
Pages:
Authors: Seth Godin
Categories: Advertising campaigns
Type: BOOK - Published: - Publisher: Bookboon
Books about Permission Marketing
Permission Marketing of Informediaries in M-Commerce Advertising
Language: en
Pages: 108
Authors: Ali-Reza Moschtaghi
Categories: Business & Economics
Type: BOOK - Published: 2002-03-11 - Publisher: diplom.de
Inhaltsangabe:Abstract: The expectations for M-Commerce are very high. The mobile user seeks for facilitation of his daily habits and companies anticipate generating high revenue stream through new mobile applications. After telecommunication companies have paid high prices for the UMTS licenses in Europe M-Commerce has started to be the new hype.
Database Marketing
Language: en
Pages: 872
Authors: Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
Categories: Business & Economics
Type: BOOK - Published: 2010-02-26 - Publisher: Springer Science & Business Media
Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training
101 Ways to Promote Your Web Site
Language: en
Pages: 404
Authors: Susan Sweeney
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Maximum Press
Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms—as well as proven techniques such as using e-mail, links, and online advertising—to increase the
Strategic Brand Management
Language: en
Pages: 829
Authors: Kevin Lane Keller, Tony Apéria, Mats Georgson
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Pearson Education
Finely focused on the "how to" and "why" throughout, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. This approach considers why brands are important, what they represent to consumers, and what should be done by firms to manage them properly.
Guerrilla Facebook Marketing
Language: en
Pages: 135
Authors: Jay Conrad Levinson, Kelvin Lim
Categories: Business & Economics
Type: BOOK - Published: 2012-10-01 - Publisher: Morgan James Publishing
Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don’t have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing
The Complete Idiot's Guide to Marketing, 2nd edition
Language: en
Pages: 464
Authors: Sarah White
Categories: Business & Economics
Type: BOOK - Published: 2003-11-04 - Publisher: Penguin
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well
SUMMARY - Permission Marketing: Turning Strangers Into Friends and Friends Into Customers by Seth Godin
Language: en
Pages: 24
Authors: Shortcut Edition
Categories: Business & Economics
Type: BOOK - Published: 2020-11-05 - Publisher:
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes.*By reading this summary, you will discover permission marketing, an alternative way of looking at advertising communication.*You will also discover that : the classical forms of
A Primer for Integrated Marketing Communications
Language: en
Pages: 208
Authors: Philip Kitchen, Patrick de Pelsmacker
Categories: Business & Economics
Type: BOOK - Published: 2004-08-02 - Publisher: Routledge
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together. Setting the scene in which IMC has emerged, the authors explain each component of the promotional mix and go