Public Relations

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Public Relations

Public Relations
Author: Edward L. Bernays
Publisher: University of Oklahoma Press
ISBN: 0806189827
Size: 35.16 MB
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Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Public Relations
Language: en
Pages: 388
Authors: Edward L. Bernays
Categories: Business & Economics
Type: BOOK - Published: 2013-07-29 - Publisher: University of Oklahoma Press
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and
Public Relations
Language: en
Pages: 325
Authors: Philip J. Kitchen
Categories: Business & Economics
Type: BOOK - Published: 1997 - Publisher: Cengage Learning EMEA
The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists. Information is supported by case vignettes, detailed case studies and end-of-chapter questions; to tackle the issues involved in
Public Relations Strategy
Language: en
Pages: 146
Authors: Sandra Oliver
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy. Full
Public Relations Research
Language: en
Pages: 315
Authors: Danny Moss, Toby MacManus, Dejan Verčič
Categories: Business & Economics
Type: BOOK - Published: 1997 - Publisher: Cengage Learning Emea
The book contains comparative studies of public relations practice in different countries and explores issues such as the relationship between PR and journalism, the history of PR and the moral role of the public relations practitioner. Public relations research: an international perspective provides a fascinating insight into the state of
Public Relations
Language: en
Pages: 329
Authors: Danny Moss, Toby MacManus, Dejan Verčič
Categories: Public relations
Type: BOOK - Published: 2007 - Publisher: Pearson South Africa
Books about Public Relations
Online Public Relations
Language: en
Pages: 288
Authors: David Phillips, Philip Young
Categories: Business & Economics
Type: BOOK - Published: 2009-05-03 - Publisher: Kogan Page Publishers
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and
Public Relations in Practice
Language: en
Pages: 210
Authors: Anne Gregory
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Kogan Page Publishers
The role of the public relations practitioner is becoming ever more demanding: even those who have just entered the profession are expected to possess a range of sophisticated skills and knowledge. This fully updated second edition of Public Relations in Practice aids in the development of these skills by looking
Public Relations
Language: en
Pages:
Authors: Ellen Gunning
Categories: Business & Economics
Type: BOOK - Published: - Publisher: Macmillan International Higher Education
Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on
Handbook of Public Relations
Language: en
Pages: 802
Authors: Robert L. Heath
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: SAGE
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
Today's Public Relations
Language: en
Pages: 539
Authors: Robert L. Heath, W. Timothy Coombs
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: SAGE
Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing