Public Relations

Public Relations by Tom Watson. Download in PDF, EPUB, and Mobi Format for read it on your Kindle device, PC, phones or tablets. Evaluating Public Relations books. Click Get Books for download free ebooks.

Evaluating Public Relations

Public Relations
Author: Tom Watson
Publisher: Kogan Page Publishers
ISBN: 0749449799
Size: 36.92 MB
Format: PDF, Mobi
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Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture, evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is a handbook for both students and experienced practitioners.
Evaluating Public Relations
Language: en
Pages: 252
Authors: Tom Watson, Paul Noble
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with
Handbook of Public Relations
Language: en
Pages: 816
Authors: Robert L. Heath
Categories: Business & Economics
Type: BOOK - Published: 2004-07-08 - Publisher: SAGE
The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.
News, Public Relations and Power
Language: en
Pages: 187
Authors: Simon Cottle
Categories: Social Science
Type: BOOK - Published: 2003-04-18 - Publisher: SAGE
"We live in increasingly promotional times. States, political parties and corporations as well as new social movements and diverse cultural interests today seek to put their message across via the media and in pursuit of disparate aims, enhanced public understanding and legitimacy. Introducing theoretical ideas and the latest empirical findings
Public Relations Democracy
Language: en
Pages: 222
Authors: Aeron Davis
Categories: Business & Economics
Type: BOOK - Published: 2002-05-03 - Publisher: Manchester University Press
This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.
The Public Relations Handbook
Language: en
Pages: 366
Authors: Alison Theaker
Categories: Social Science
Type: BOOK - Published: 2004 - Publisher: Psychology Press
In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and
Introduction to Public Relations and Advertising
Language: en
Pages: 156
Authors: D F du Plessis
Categories: Business & Economics
Type: BOOK - Published: 2000 - Publisher: Juta and Company Ltd
Introduction to Public Relations and Advertising introduces the reader to the basics of public relations and advertising in a single textbook. Topics include the functions, effects, and critical issues of public relations as well as the history of advertising and its relationship to marketing. The unit on advertising covers theoretical
Today's Public Relations
Language: en
Pages: 539
Authors: Robert L. Heath, W. Timothy Coombs
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: SAGE
Today's Public Relations: An Introduction is a comprehensive text that features all aspects of public relations with specific sensitivity to the message strategies that challenge practitioners to be successful, yet ethical. In this book, authors Robert L. Heath and W. Timothy Coombs redefine the teaching of public relations by discussing
Public Relations Research Annual
Language: en
Pages: 234
Authors: James E. Grunig, Larissa A. Grunig
Categories: Business & Economics
Type: BOOK - Published: 1989 - Publisher: Psychology Press
Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- PART I RESEARCH REVIEWS -- Chapter 1 Breadth of Perspective: An Important Concept for Public Relations -- Chapter 2 Toward a Theory of the Public Relations Behavior of Organizations: Review of a Program of Research -- PART
Public Relations
Language: en
Pages: 388
Authors: Edward L. Bernays
Categories: Business & Economics
Type: BOOK - Published: 2013-07-29 - Publisher: University of Oklahoma Press
Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and
Public Relations
Language: en
Pages: 152
Authors: Philip Henslowe
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Kogan Page Publishers
In the world of business, public relations affects all types of organization, however large or small, commercial or non-commercial. In this practical guide, Philip Henslowe, a public relations expert, takes the reader through the process of creating a PR campaign. He provides a valuable overview of the main areas of